How do we implement things in your brand message? It's not just one thing, you have to do both, right. So that's kind of how you marry the two together between your authentic voice and things you stand for. And those are non negotiable. Like I will not change certain words because I believe them even though my audience doesn't react recognize them. So I have to constantly explain what I mean by what I mean. It's okay that we do that. As long as we have a good medium between that and also the things that our audience is requiring their pain points, the things that the way that they describe their problems the way either describe their journey, the way that they describe their challenges, right.
So having a good medium between both is really, really important. the top five things that actually speak to you. These, by the way can also be your values, right? Because when you're building a brand, you're building it on a healthy solid foundation, are you building it on values? Things that you stand for, like authenticity, from from his purpose International? And what's the word? Intentional? Right, those are some of my my things I stand for entrepreneurship. Right. What else are some of my brand keywords, life experience skills. So anyway, those are just things that I have clarified over over time as I build my business. But you go ahead and write down your top five keywords for your brand that you resonate with. Don't worry about if your audience resonates with these, these are just your own brand words that you need to come up with.
So that you have that awareness and you start using these this will be the quick one of the workshop or the masterclass for today. So do some of that reflective work, so that you have those brand keywords and start using them in your messaging.
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