Developing a value proposition takes some time and patience. A real value proposition is more than a catchy tagline. For it to have impact, you have to know your customer and your business both from intellectual and emotional intelligence. In addition, you have to understand how your product or service aligns to your audience.
So while your value proposition is always in the back of your mind, do not write it based on what you think is true about your solution and your customers. Conduct research and survey with your audience so that you are sure. Once you’ve developed your value proposition it is important to keep testing it. Remember, it may evolve as your business grows by better understanding your customer’s challenges and how you can help them to solve it. It is important before you start to incorporate the following recommendations below.
However, do not speculate they are selling an inferior product. Their slogan is: “Our blades are f***ing great,” a tagline that points to (but isn’t the same as) their selling proposition. Remember, if other companies can also say their product is “great,” you have a catchy tagline, not something that makes your compelling from the competition.
So, how do you go about developing your value proposition? It starts by going within to determine your value. Remember, this is where emotional intelligence plays the most important role and when coupled with intellectual intelligence (data, stats, trends, etc) that you can truly begin the process to develop your value proposition from the heart. You should strive for something that is transparent or authentic. Here are some questions you can address to yourself:
Third, you want to develop the components to your value proposition from the first two steps. This will address the following components necessary to create your value proposition.
Target Audience: Who are your ideal customers?
Target Requirements: How do you help them help themselves? What requirements do you address?
Value to Addressing their Requirements: What value do your clients receive from working with you?
Your Specific Offer: What are your core services specific to their requirements?
Proof of Concept: What is the proof you validate and back up?
Compelling: What makes you authentic and compelling?
Fourth, It is imperative to avoid catchy marketing phrases that most people get caught up in or led to believe will influence or attract their audience to them. Examples are as follows:
Sixth, the final step is to review, revise, and repeat. Ask yourself the following questions:
A value proposition is important as it is the engine that drives your roadmap to continued growth in your business. Take time with it and be consistent daily with executing from the highest value of service.
To your health & prosperity,
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